organic milk market is likely to maintain healthy growth rate during the assessment period 2018-2028, as steadily growing awareness among consumers in the last decade translates into commercial opportunities for companies. The organic milk market continues to be in ascendancy, despite longstanding challenges pertaining to high price. Although global demand for organic milk remains limited to a cohort of consumers, particularly those with higher disposable incomes, recent sales figures in emerging markets are encouraging. Fact.MR, in its latest study on the organic milk market, estimates global sales to increase by 440,000 liters in 2018 over 2017.
The report projects that the sales of skimmed organic milk are estimated to witness an upswing throughout the period of assessment on the back of high protein and calcium content. Further, less cholesterol content in skimmed organic milk continues to remain instrumental in driving demand for the product, particularly among consumers focusing on fat reduction. However, the demand for partly skimmed organic milk is projected to expand at a relatively faster pace during the period of forecast. According to the Department of Health, partly skimmed organic milk is a favorable choice for babies owing to easy digestion and nutrient content.
Demand for Organic Milk to Spur as Natural and Organic Foods Go Mainstream
Organic milk is derived from cattle that are provided with organic nutrition devoid of antibiotics. According to the World Health Organization (WHO), use of antibiotics in cattle feed can pose adverse health risks to humans in the long run. In addition, awareness regarding consumption of non-organic food and advantages of its organic counterparts owing to mainstreaming of organic and natural food products has resulted in a significant upswing in the demand for organic milk.
Affordable Alternatives Impact the Organic Milk Market, as High Price Limits Widespread Adoption
Sales of organic milk are expected to witness a slowdown with availability of cheaper alternatives such as soy milk or almond milk. The pricing of organic milk is relatively higher than conventional milk, which is one of the major limitations restricting the growth of the organic milk market. Albeit its higher nutrient value, consumers are preferring organic milk alternatives owing to their low prices.
The organic milk market is segmented on the basis of product type (skimmed milk, whole milk and partly skimmed milk), source (cow, buffalo and other sources), packaging type (pouches, cans, bottles, tetra packs and bulk packs), pasteurization type (high temperature short time method, ultra-pasteurization and vat pasteurization), distribution channel (HoReCa, specialty stores, modern trade, convenience stores, e-retailers and other), flavor type (non-flavored and flavored) and region (North America, Latin America, Europe, CIS & Russia, Japan, Asia Pacific excluding Japan and Middle East and Africa).
The report on organic milk market provides an in-depth assessment on key players involved in the production of organic milk. Various facets of competition including SWOT analysis, product development, mergers and acquisitions, product portfolio and key strategies of players are covered. The organic milk market report has profiled companies such as Fonterra Co-operative group Ltd., Arla Foods, Clover Stornetta Farms Inc., and Danone.