Gamification Market is expected to reach US$ 11.5 Bn by 2026 at a CAGR of 46% during the forecast period.
In gamification, designers coalesce elements of gameplay in non-gaming setting to precede user engagement in a product or service, is gradually gaining traction. Humans possess a tendency to influence their own behavior due to experiences while playing games, reading novels, receiving rewards, etc.
Gamification uses own thinking process by using a human tendency to engage users for effective problem-solving in the real world. It uses in activities such as rewards to people, customer experience enrichment, employee engagement, etc. In gamification, designers coalesce elements of gameplay in non-gaming setting to precede user engagement in a product or service, is gradually gaining traction. By incorporating badges and organizer boards in an existing system, designers intend to keep users encouraged. They up the efficiency of employees and constancy of customers. While the market for gamification is still in a promising stage, it seems primed to detonate in the near future with both established players and startups jumping on to it with unique products.
The low level of awareness regarding the advantages of gamification restricts the market growth. Increasing need of gamification solutions and applications in consumer and enterprise brands, increasing Return on Investment (ROI) and enhanced overall user experience are some of the major factors expected to drive the growth of the market.
Gamification market is segmented by solution, application, deployment type, user type, industry vertical and region. Among the solution segment, the enterprise driven gamification solution segment is likely to hold the largest market size during the forecast period, as the need to retain the employee as well as to keep them satisfied at the workplace is boosting the growth of the market These solutions are considered tools which are flexible and user-friendly. These solution tools focused on augmenting employee motivation as well as customer loyalty towards the products across all industries.
Deployment Segment is divided into on-premises and cloud type. Among this, On-premise deployments of games are becoming increasingly popular in the market. Organizations are flattering conscious of gamification benefits, which would drive the growth of on-premise and hybrid deployments.
In case of verticals, the media and entertainment segment is expected to reach at the highest CAGR during the forecast period, due to a rapid adoption of internet and Smartphone is changing the people collaborate and consumer content.
While considering the region segment, North America is likely to have the largest market size during the forecast period. The higher adoption rates are expected to streamline business operations in North America. While, Asia-Pacific (APAC) is expected to reach at the highest CAGR during the forecast period, as there is a rise in the adoption of Bring Your Own Device (BYOD) among small and medium enterprises (SMEs) and enterprises to enhance employee satisfaction and consumer retention.
The higher adoption rates are expected to streamline business operations in North America. While, Asia-Pacific (APAC) is expected to reach at the highest CAGR during the forecast period, as there is a rise in the adoption of Bring Your Own Device (BYOD) among small and medium enterprises (SMEs) and enterprises to enhance employee satisfaction and consumer retention.
Some of the key players are Microsoft, Salesforce, Badgeville, Bunchball, Arcaris, Gigya etc.
The scope of the Gamification Market:
Gamification market by Solution
- Consumer Driven
- Enterprise Driven
Gamification Market by Application
- Sales
- Human resource
- Marketing
- Support
- Product development
- Others
Gamification Market by Deployment Type
- On-Premises
- Cloud
Gamification Market by User Type
- Large enterprise
- SMBs
Gamification Market by Industry Vertical
- Retail and consumer goods
- Entertainment
- Media and Publishing
- Healthcare
- E-Commerce
- BFSI
- Education
- Travel and Logistics
- Government
- Others
Gamification Market by Region
- North America
- Europe
- Asia Pacific (APAC)
- Middle East and Africa (MEA)
- Latin America
Key Players of the Gamification Market:
- Microsoft
- Salesforce
- Badgeville
- Bunchball
- Arcaris
- Gigya
- SAP SE
- Bigdoor Media
- LevelEleven
- Lithium Technologies Inc.
- Faya Corporation
- Kuato Studios
- Knewton
- Cisco Systems Inc.
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