Global Obesity Epidemic: A Macro Factor Fueling Growth of Weight Management Beverages Market

Fact.MR’s new research study on the weight management beverages market unveils key insights on the future trends in weight management beverages market. According to the report, rapid gravitation toward cognitive well-being and growing proclivity for weight management products remain the key growth levers of the weight management beverages landscape.

The weight management beverages market report maintains an optimistic outlook on future growth, however, gains are likely to be modest rather than spectacular. The report pegs the market to grow at over 3% CAGR during the assessment period 2018-2027.

According to the report, a combination of evolving dietary patterns and consumer sentiments around attaining a healthy weight is driving sales of weight management beverages. As per the Fact.MR report, consumers are actively adopting beverages that come with natural and clean labels, which has been identified as an overarching trend in the weight management beverages market.

In order to provide comprehensive information about the weight management beverages market to readers in a seamless way, the Fact.MR report divides the market into its five broad sub-segments – regions, product types, form, gender, and sales channels.

‘False Marketing Claims’ Creating Skepticism Among Target Audience

Weight management beverages manufactured by market leaders have been the subject of lawsuits, as their ‘diet’ beverages allegedly caused weight gain among some consumers in the U.S. Artificial sweetener ingredients, such as aspartame, used in weight management beverages have been linked to weight gain. The questionable claims have garnered mainstream media attention, and induced skepticism among the target audience.

Fresh Fruits and Vegetables Over Weight Management Beverages

The trend of health and wellness has increased in an unprecedented manner over the past few years. Consumers are making well-informed decisions while choosing weight-loss foods. The strong belief among consumers, especially in developing or underdeveloped countries, about the effectiveness of a diet full of fresh fruits and vegetables in weight loss is shrinking demand for artificial diet foods, such as weight management beverages.

In addition, governments are encouraging consumers, through various guidelines such as Dietary Guidelines for American 2015-2020, to opt for fruits and vegetables to gain wholesome nutrition. Preference to fresh fruits and vegetables over weight management beverages can pose challenges to market growth.

Weight management beverage manufacturers as well as weight management beverage ingredient manufacturers are profiled in the Fact.MR report. The list features  Alticor Inc. (Amway), The Himalaya Drug Company, The Coca Cola Company, Herbalife Nutrition Ltd., Nutrisystem Inc., PepsiCo Inc., Unilever PLC, Tetley USA Inc., The Procter & Gamble Company (P&G), Kellogg Co., Archer Daniels Midland Company, Royal DSM NV, BASF SE, Chr. Hansen Holdings A/S, and DuPont.



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