According to a recent study published by Fact.MR, the growing up milk market will envisage an impressive 5.9% volume y-o-y growth in 2018 over 2017. The study reveals that the growing needs of the ‘new-age’ parents to find a convenient way of meeting nutritional requirements of their toddlers is mainly providing a fillip to the growth of the growing up milk market. The study also finds new avenues of growth for growing up milk manufacturers in developing countries in the Asia Pacific and the Middle East & African region.
Governmental Resistance Towards Breast Milk Substitutes Impedes Growing Up Milk Market Growth
The marketing strategies adopted by leading manufacturers and distributors in the growing up milk market have invited criticism from governmental organizations, including the World Health Organization (WHO). For example, WHO declared in one of its official statements that follow-up formula products are “unnecessary” and “unsuitable” for the growth and development of toddlers.
In order to provide detailed information about the growing up milk market in the most comprehensible manner, the Fact.MR report divides the growing up milk market into its five broad sub-segments – source, form, packaging form, sales channels, and regions.
Increasing Breastfeeding Prevalence will Cause an Aversion to Growing Up Milk Products
Modern parents are becoming highly aware of the health benefits of breastfeeding infants and young children for at least 1 year. According to statistics published by the U.S. Department of Health & Human Services, the breastfeeding initiation rates in the U.S. increased in 2015 as more than 83% infants were breastfed in 2015.
Growing Up Milk Market Players Discover the Health Benefits of Adding Human Milk Oligosaccharides in Growing Up Milk
Leading manufacturers in the growing up milk market are likely to invest heavily on research & development to further enhance the nutritional characteristics of growing up milk products in the upcoming years. The recent discoveries on the important role Human Milk Oligosaccharides (or HMOs) in boosting health of toddlers and younger children are redefining the emerging trends in the growing up milk market.
The report enlists leading stakeholders in the growing up milk market and provides useful information about important developments in the winning strategies of leading players in the growing up milk market. This section in the Fact.MR study aids readers to fathom the most recent developments in the growing up milk market with the help of insightful information about the leading manufacturers and other stakeholders in the market. Market players featured in the report include Nestlé SA, Danone, Abbott Laboratries, Kraft Heinz Co, Mead Johnson Nutrition Co., Meiji Holdings Co. Ltd., FrieslandCampina N.V, Hain Celestial, Hero group, and DePaul Industries