A new Fact.MR study on citrus fiber market finds that the market grew at a healthy 4.3% y-o-y over 2017 to surpass US$ 92 million by the end of 2018. The study underscores how the health & wellness trend and the clean label movement are bolstering the influence of health-conscious consumers on growing adoption of citrus fiber in packaged food products.
“Citrus fiber is gaining popularity as a natural specialty food ingredient, which is commonly used as an emulsifier and water-binding agent in various food products such as bakery, meat & dairy products, beverages, sauces & seasonings, and desserts. As modern consumers are becoming highly scrupulous about ingredients of packaged food products before making a purchase, a burgeoning number of food manufacturers are replacing fats and artificial ingredients with citrus fiber,” says a lead analyst at Fact.MR.
Clean Label Movement and Regulations Prohibiting the Use of Artificial Food Ingredients Boost Market Growth
Stringent laws and regulations, such as the Food Safety Modernization Act (FSMA), commissioned by governing organization such as the FDA and the United States Department of Agriculture (USDA) are making a major impact on demand and applications of various food ingredients. Due to restrictions on the applications of specialty ingredients that pose health risks, food ingredients such as carrageenan, phosphates, and titanium dioxide, have been added to the list of unacceptable food ingredients.
Manufacturers Aim to Capture Lucrative Opportunities across Wide-ranging Industrial Sectors
Apart from the food & beverage industry, citrus fiber finds versatile applications in other industrial sectors, such as personal care & cosmetics and pharmaceuticals, as citrus fruits are a rich source of minerals and vitamins. Growing awareness among consumers about the hazardous effects of chemicals in personal care products is bolstering the demand for personal care products and cosmetics with natural ingredients. Manufacturers in the citrus fiber market are modifying their manufacturing and marketing strategies to bring out skin and hair health benefitting properties of citrus fiber, in order to capture untapped opportunities in the personal care & cosmetics and pharmaceuticals industries.
Bakery Products – The Largest Application Segment in the Citrus Fiber Market
Citrus fiber products find multifold applications in the food & beverage industry, as they benefit various food & beverage products through nutritional improvements and textural enhancements. The Fact.MR study reveals that bakery is the largest application of citrus fiber in the food & beverage industry, as the adoption of citrus fiber in bakery products has increased significantly over the past few years.
Key players featured in the citrus fiber market report are Fiberstar Inc., Compañía Española de Algas Marinas S.A. (CEAMSA), Herbafood, Florida Food Products, Cargill, Inc, Quadra Chemicals, Naturex, Herbstreith & Fox, Lucid Colloids Ltd., DuPont, Silvateam S.p.A., and CP Celco.