Smartphones have become a necessity rather than luxury. More than half of the global population own smartphones. It is a comprehensive, portable device which helps in communication, data storage, and gives accessibility to huge data available from around the world. Smartphones have substituted technologies such as large desktop computers, expensive cameras, and landline phones. Presently, smartphones are available at much lower price than they were five years ago; therefore, people of all income groups can afford them. This has increased sales of smartphones across the globe.
Smartphones are available in various sizes, price range, and supports different operating systems. People use smartphone not only for calls but also for browsing, storing data, and clicking photographs. Smartphone penetration has increased in the last two years. The smartphone market has reached market maturity in some countries.
Growing dependency on smartphones for organizing work and personal data and affordability of the device is driving the market. Additionally, opportunity for further smartphone penetration in developing regions such as Asia, Africa, and the Middle East is anticipated to propel the smartphone market.
The global smartphone market is segmented based on operating system, distribution channel, RAM size, price range, size, and region. In terms of operating system, the market is segmented into Android, iOS, and Windows. Based on distribution channel, the market is segregated into online channel and offline channel. The offline channel segment is further bifurcated into single store and multi-store. In terms of price range, the market is divided into below US$ 100, US$ 100-200, US$ 200–500, US$ 500 and above. Based on RAM size, the market is categorized into below 2GB, 2GB–4GB, and up to 8GB.
Android is the most popular operating system among end-users, followed by iOS. Demand for Windows operating system has declined over the last few years.
Smartphone manufacturers use a combination of both online and offline platforms for the sale of their devices. However, as of 2017, the offline platform (single and multi-brand store) was a highly preferred distribution channel. Among single and multi-brand stores, people prefer buying smartphones from multi-brand stores as these stores offer various discounts on devices.
Based on region, the global smartphone market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Asia Pacific dominates the smartphone market, followed by North America and Europe. Smartphone replacement is a key trend driving the smartphone market in these regions. Furthermore, the market in Asia Pacific is projected to expand
significantly due to the presence of leading players such Xiaomi Corporation, One Plus Corporation, and Huawei Technologies Co Ltd.
The smartphone market is witnessing decline in revenue and shipment due to market maturity in some countries. People in several countries are not frequently replacing their older phones. They prefer repairing and refurbishing their devices, which is adversely impacting the smartphone market.
Key players operating in this market adopt strategies such as product innovation, strategic alliances, partnerships, and acquisitions.The smartphone market is quite competitive; however, it is dominated by a few key players. Some of the major players in the global smartphone market include Apple, Inc., OPPO Co Ltd., Panasonic Corporation, Samsung Electronics Co., Ltd., LG Electronics Inc., Nokia Corporation, Sony Corporation, HTC Corporation, Xiaomi Corporation, One Plus Corporation, Huawei Technologies Co Ltd., Motorola Solutions, Inc., Google, Inc., Microsoft Corporation and Lenovo Group Limited.
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