Growing consumer inclination toward healthy diet continues to remain instrumental in driving sales of weight management products and services. The demand for packaged food in weight management is largely influenced by increasing obesity levels coupled with preference for sustainable lifestyle. Fact.MR foresees that the demand for packaged food in weight management is projected to expand at a significant pace in the forthcoming years. Volume of packaged food in weight management is expected to cross 118,195,000 tons in 2018, reflecting a rate of over 3.4% in 2018.
Consumer shift toward healthy lifestyle has translated into a growing inclination of consumers for packaged food that offer significant health benefits with low added calories, and weight management foods are no exception. Additionally, increasing participation of individuals in fitness activities has further pushed the demand for low carb, high protein diet. Against this backdrop, demand for weight management products is likely to witness an increase in the near future.
“The weight management market growth is also complemented by the content display on the front or back of the packaging. Food labeling provides nutritional information regarding ingredients and products along with calorie intake. This has enhanced consumer convenience in keeping track of calories they consume as part of their daily diet pre and post workout. This aspect has significantly fuelled the sales of packaged food in weight management” – Subject Matter Expert, Food and Beverages Domain, Fact.MR
Obesity and Overweight Continue to Raise Concerns, Triggering Weight Management Packaged Food Demand
Co-existing with malnutrition, the obesity epidemic has not left any region untouched. Obesity can cause mental and physical diseases impacting overall lifestyle of individual. According to World Health Organization (WHO), obesity level worldwide tripled since 1975. In 2016, over 2 million adults in the age group of 18 years and more were classified as overweight with 650 million being obese. WHO revealed that mortality due to overweight and obesity are more as compared to mortalities by underweight. Associated with various cardiovascular disorders, obesity concerns have triggered the consumption of functional foods such as weight management products. This aspect continues to influence the sales of these products, complementing the market’s growth.
The report on weight management market includes detailed competitive assessment covering profiles of major companies involved in production. Various facets of competition including SWOT analysis, weight management portfolio analysis, new developments, mergers and acquisitions, and key strategies are covered. The report on weight management market has profiled companies such as Danone S.A., Nestle S.A., General Mills Inc., and Marc Incorporated.
US-China Trade War to Impact Weight Management Food Trade and Pricing Scenario
On-going US-China trade has disrupted the international trade scenario. Both major world economies have been imposing tariffs on various consumer goods, which is likely to have an indirect impact on the import-export scenario of weight management food such as nuts and various types of seeds. Attempting to challenge Washington DC, China (Beijing) is planning on imposing a 25 percent tariff on around US$ 50 billion agricultural products.